MUSIC RELEASE Advertising
The purpose of any advertising is to discreetly influence our future decisions and firmly fix the information in our heads, and in what way – details. Why not music?
Speaking of more modern sounding advertising message, we should remember the most popular music genre today – rap. Hearing an advertisement in this style, it is easy to understand its target audience – young people, which brands have recently coined the fashionable word – “trendsetter” and seek to please her even with the music of commercials
Release day is the first thing to look back on when releasing music. For historical reasons (because of anti-piracy, because of major chart formation day, curated playlist updates, etc.) the release day is Friday.
Your release should be released on Thursday night to Friday night. That way it will have more time to gain auditions and therefore have a better chance of making the playlists.
The first thing to consider in your promotion strategy is the day your music is released. Today, release day is Friday. The so-called Global Release Day. Make sure that your release comes out on the right day.
Every release is a reason to talk about you. Fodder for music magazines. And it’s reason to post on social networks. It’s also your publicity tool.
For emerging artists, it’s better to release singles and mini-albums to gain a new audience with each release.
That said, it’s also regular content for social media. The audience’s attention will shift if you don’t have a regular dialogue with them on social media. So a release is a great reason to start a dialogue.
Adswithme- mobile billboard advertising company,offers labels and music artists advertising campaigns with digital billboard truck.
The idea of using music for ads on trucks seems great, but does it really work? The video below shows an example of a commercial that used music to attract attention. The singer of the song, Lou Bega, is an unrecognized celebrity. This song’s tempo engages brain areas that are involved in paying attention. The ad effectively conveys a message about digital billboard truck’s features by capturing the attention of viewers.
The music used for the ads needs to engage the viewer at the right moment to evoke an emotional response. The examples below illustrate how the same ad can look completely different when music is used to sell a product. This is because music can influence how an individual experiences a brand or product. Using music that resonates with an individual can affect their purchasing decisions. A successful ad can even lead to partnerships with the artist who recorded the song.
In Japan, street musicians were used to promote special sales events. These musicians were called chindon’ya, and may be the origin of modern-day ad trucks. However, these ads on trucks are rarely seen in the U.S. Today, video games and anime are common in digiral billboard trucks. Even a horror film franchise has made an appearance on digiral billboard trucks. It is a highly effective marketing strategy and is a great way to reach out to people who want to buy a particular product or service.
Music ads on trucks are highly effective in reaching Millennial music superfans. Truck advertising are highly visible and reach festival goers who are in transit. Often, festival-goers are Millennials. These people are likely to be superfans of music. So, if you’re a music brand, this is a perfect way to reach them. In addition to music fans, Truck advertising is a powerful form of digital advertising and is growing quickly.