Today almost any sector is hyper-competitive. Many new brands and products appear. The “giants” who have long been known to users and who have their own loyal customer base do not give up their positions. It is no longer enough just to introduce a new brand or product with a promotional program. And it’s not enough to run product advertising from a new brand – users are wary and reluctant to give money and attention to someone they don’t know. This is where brand advertising comes into play. It’s not aimed at selling a product here and now, but at increasing brand awareness and building user loyalty to it. Adswithme – truck advertising company ,specialize in exactly this kind of advertising, and we run ads on trucks – namely, on mobile billboard screens, where you can reach a target audience of different demographic groups, with different interests and needs
What is brand advertising
Brand advertising is a strategy that aims to develop brand awareness, customer loyalty, and build long-term relationships with customers. The main goals of brand advertising are to attract people’s attention, create a positive image of the company and maintain awareness of potential customers.
“Brand” is a concept that allows the user to distinguish a company from its competitors. And branding includes name, logo, packaging, specific product features.
This step is relevant for any type of advertising campaign. It’s important to set clear goals. We’ve already said a lot about the goals of brand advertising above. To achieve these goals, it is also important to determine the target audience, segment it by features for further targeting.
The second step is market research and subsequent brand positioning. There are several important points that go into this point.
Market research is an analysis of the industry, market saturation, main competitors, their unique features.
Analysis of the current state of the brand – its popularity among consumers, audience loyalty, features, pros and cons of the product.
Unique selling proposition – the specifics of the product or the tasks it can solve for the consumer.
In addition to practical values for the customer, also determine additional, they are more abstract, but still important. For example, high social status, the prestige of using the product and so on.
When the strategic steps – selecting goals and audiences and determining brand positioning – are defined, move on to the third step – the advertising campaign itself. What’s important here?
Choosing the right tools and strategies. This depends on the target audience and the goals. At this stage it is important to define the channels of advertising, duration, to create a strategy for each channel.
Setting the budget.
Setting up the campaign. This step is specific to each channel.
Optimization and analytics. After setting up, it’s important to optimize the campaign for sites and budgets, identifying the channels that perform best and discarding what worked worst.
Brand Advertising on digital billboard trucks is a great way to promote your brand. The benefits of truck advertising are numerous. First of all, it increases consumer awareness and brand recognition. Second, mobile billboard advertising boosts your return on investment because people associate companies with truck advertising. Third, ads on trucks are humorous. They are memorable for drivers and pedestrians alike. Brand Advertising on digital billboard trucks is an effective OOH solution that can be highly effective. So, what’s the catch?
Unlike other types of ads, mobile billboard advertising guarantee a consistent stream of audience impressions. They can reach a wider audience than a newspaper advertisement or TV commercial. Depending on the geographic reach and locations hit, mobile billboard advertising can generate up to 40,000 to 60,000 impressions. And while the cost of mobile billboard advertising is high, its effectiveness is undeniable. Mobile billboard advertising get the attention of consumers and are often photographed. This results in high brand interest and retention.
The message behind brand advertising on digital billboard trucks is simple: people recognize brands on digital billboard trucks and remember them. As a result, branded vehicles help businesses connect with prospective drivers. This kind of marketing strategy does not just focus on customer acquisition; it also shows that the brand is committed to its business. In addition to boosting sales, branded vehicles help a business establish a good reputation. Therefore, brand ads on trucks is essential to the success of any business.
Another great advantage of truck advertising is that it creates a HUGE presence in the market, even nationwide. With truck ads, a brand can literally blanket a market overnight. In addition, consumers often believe that a product advertised on digital billboard truck is the same inside. That way, truck advertising makes the advertiser look important. No other form of advertising achieves this. There are some other benefits to this advertising strategy as well, but truck advertising stands out among the most popular.
Another advantage of ads on truck is that they can be customized to follow a specific route, so you can advertise only during certain times or days. Some advertisers even create time-specific campaigns that are specific to a certain time period. If you want to promote your product to a large audience during specific times, you can even create a mobile billboard advertising. It’s a great way to target the market you’re in.
Ads on trucks are symbols of masculinity. Ads on trucks suggest a commitment to a brand as much as they do about utility. For example, an ad featuring a father driving his Silverado truck into a driveway shows that he’s passed along a hard-working example. The ads also offer a sentimental appeal for many drivers. In addition, they make pickup trucks an icon of the American male.