Mobile media creates new business opportunities for fleets

Advertising on trucks is more effective than using digital media. Such has been the experience of Neal Pecchenino, who started a mobile marketing and advertising firm in October 2017. Using his own money, Pecchenino started AdsWithMe after working for a consumer electronics company where he was spending the company’s full advertising budget on digital media,...

Setting the record straight, why digital mobile billboards must go

On the streets of our City, Angelenos have noticed an increasing number of digital mobile billboards attached to the top of some Uber and Lyft ridesharing vehicles. It was not too long ago that the Valley was blanketed with unhitched mobile billboards advertising everything you can imagine and I am proud to have authored...

UPS delivery trucks advertising Taylor Swift's 'reputation' album roll into Louisville

LOUISVILLE, Ky. (WDRB) -- For the first time in its 110-year history, UPS is allowing advertisements to be placed on the sides of its delivery trucks. According to a news release, five UPS trucks marked with the cover of pop-star Taylor Swift's new album, "reputation," will be on routes in Louisville from now through November. The...

Las Vegas company’s trucks carry ads wherever customers want them seen

If you walk or drive by Las Vegas Boulevard, there’s a good chance you’ll see Kre8 Media Outdoor Advertising’s mobile billboards. Simple and flashy trucks carry ads up and down the Strip and any other roads their clients want to target. If you walk or drive by Las Vegas Boulevard, there’s a good chance you’ll...

New E-Ink Display For Trucks Provides Location Triggered Ads

This could be genius. Some time ago I covered a prototype by Samsung of a 'safety truck' with a video wall on the back made of four exterior monitors. The wall was constantly showing the images coming from a wireless camera attached to the front of the truck. In that case, the purpose of the...

Sign of the times: Mobile billboard business takes off in first year

Dyar Jennings, owner of ServiceMaster of the Upstate, says he advertised his cleaning service with some success on television and other mediums, but now he’s found a new vehicle — literally — thanks to mobile billboard advertising. “If you pull up to a red light, you can’t help but stare at it,” Jennings said. The trucks have...

Anything is fair game for advertisement trucks in Tokyo

If you spend some time walking around the Shibuya, Shinjuku, or Ikebukuro districts of Tokyo, at some point you’re bound to spot a lavishly decorated truck blasting music from its speakers. These “ad trucks” as they’re known in Japanese are just what they sound like – gigantic, mobile billboards with no purpose other than to...

South Park Drove These Mobile Billboards to Places They Weren’t Wanted

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. We will never be able to forgive South Park—or thank it enough—for that one time it utterly...

Meet Lubbock’s first mobile billboard

Lubbock's first mobile billboard company is up and running after the council voted to allow them on the streets for the first time since the 1970s. The 6-1 vote to add "Mobile Billboards" to the city code came in September. Now having gone through the permitting process, a truck run by Hubcity Mobile Billboards can...

The Postal Service Is Now Selling Ads On The Side Of Its Trucks

It's a pilot program rolling out across 11 states, with ads on up to 17,000 USPS freight trucks (the big 18-wheelers, not your local mail van). Advertisers will be dishing out $500-600 per month. Selecting advertisers is a big issue the USPS will have to manage, since it's a quasi-government agency. Who's going for it so...

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